Casino Connection Nevada

Making lemonade out of lemons

by Staff

For real estate brokers, the current downturn has been something of a disaster. After years of a housing boom, the following bust has been very difficult for the real estate industry. To survive, agents have had to get very creative.

Ruth and John Ahlbrand, who own and manage the RE/MAX Central agency, have used the downturn as a marketing tool in itself. They bought a 40-seat motorcoach and now run a tour of foreclosed homes, bank owner or builder closeout homes on a daily basis.

The tour has gotten national attention, and is offered in Spanish- and Chinese-language versions as well.

“The response from consumers is tremendous,” says Ruth Ahlbrand. “We have first-time home buyers, people who want to move up, and we have investors—it’s pretty much across the board right now.”

And as a further incentive, buyers receive a free Sony high-definition television with each home purchase.

To sign up for the tour, visit www.tourvegashomes.com.