Vol. 4, No. 5, May 2008
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Time to Make the Donuts
The proclamation was announced before a ribbon cutting celebrating the opening of a Dunkin Donuts franchise inside the Fremont Hotel and Casino in Downtown Las Vegas. It was the first franchise opened in a casino, but it wouldn’t be the last. Two days later, executives from the popular donut chain and Boyd Gaming gathered at Sam’s Town on the Boulder Highway to celebrate the opening of another donut shop.
After the opening of the Fremont location, Boyd Gaming President and Chief Executive Officer Keith Smith said the partnership is part of the company’s continuing efforts to team with other well-known and well-respected brands.
“We’re always looking for ways to differentiate ourselves from the competition, like associating with a high quality and offer something they can’t,” Smith said.
