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Martin Baird

Martin Baird

Martin R. Baird is CEO of Robinson & Associates, Inc., a customer service consulting firm that works with casinos around the world. He is creator of the company's Advocate Development System, and author of  Advocate Index: An Operational Tool.

Boost Business With Referrals

Boost Business With Referrals

Tue, Apr 07, 2009

How word-of-mouth can make or break you

Customer Service Pop Quiz

Customer Service Pop Quiz

Mon, Nov 03, 2008

So, you think you’re good at providing outstanding service to your casino’s guests, the kind of service that encourages them to return to your property again and again. Well, maybe you are and maybe you aren’t.

Gimme Shelter

Gimme Shelter

Tue, Sep 02, 2008

Make your casino a refuge from the troubles of daily life | By martin r. baird

Back To Basics

Back To Basics

Wed, Jul 30, 2008

The ABC's of Great Casino Guest Service

Service station

Service station

Mon, Jul 07, 2008

Rising gas prices require you to deliver a gaming experience worth $5-a-gallon

Repeat After Me, Casinos must stop ‘renting’ guests
Tips from the Taxman

Tips from the Taxman

Wed, Apr 30, 2008

The IRS actually has good customer service

Stage Fright

Stage Fright

Fri, Apr 04, 2008

Casino managers are expected to have a multitude of skills… more than I care to list here. But there is one skill that eludes many of them—the ability to give an effective presentation.

Service saves

Service saves

Mon, Mar 03, 2008

Casino employees can rally the gaming industry

Drive, He Said

Drive, He Said

Thu, Feb 07, 2008

Casinos should learn from the car makers’ big mistake

Under Control

Under Control

Impressions of your casino are in your hands

Congratulations!

Congratulations!

Thu, Dec 06, 2007

Your hard work has been validated

Survey Says!

Survey Says!

Wed, Dec 05, 2007

The secrets to what casino guests truly want

It’s Nothing

Fri, Nov 02, 2007

The hard truth about zero, zip and zilch

The Guest Advocate Juggernaut

The Guest Advocate Juggernaut

Tue, Aug 07, 2007

Tiger Woods, ROI and Casino Customers

First Impression

Wed, Jun 13, 2007

Is your valet service driving away guests?

Meet in the Middle

Mon, May 07, 2007

How and why to reduce the cost of employee turnover

Manteniendo Tus Propósitos

Manteniendo Tus Propósitos

Wed, Feb 28, 2007

Este es un buen propósito de año nuevo “Mantener”

Keeping It Real

Keeping It Real

Wed, Feb 28, 2007

Here's one New Year's resolution worth keeping

Dirigiendo el Cambio

Fri, Jan 26, 2007

El cambio no siempre resulta fácil, y no sucede mágicamente, pero todo esto lo vale

Managing Change

Fri, Jan 26, 2007

Change isn’t always easy, and doesn’t magically happen, but it’s worth it