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Martin R. Baird

Martin R. Baird

Martin R. Baird is CEO of Robinson & Associates, Inc., a customer service consulting firm that works with casinos around the world. He is creator of the company's Advocate Development System, and author of  Advocate Index: An Operational Tool.

Repeat After Me, Casinos must stop ‘renting’ guests

Tips from the Taxman

The IRS actually has good customer service

Stage Fright

Casino managers are expected to have a multitude of skills… more than I care to list here. But there is one skill that eludes many of them—the ability to give an effective presentation.

Service saves

Casino employees can rally the gaming industry

Drive, He Said

Casinos should learn from the car makers’ big mistake

Under Control

Impressions of your casino are in your hands

Congratulations!

Your hard work has been validated

Survey Says!

The secrets to what casino guests truly want

It’s Nothing

The hard truth about zero, zip and zilch

The Guest Advocate Juggernaut

Tiger Woods, ROI and Casino Customers

First Impression

Is your valet service driving away guests?

Meet in the Middle

How and why to reduce the cost of employee turnover

Movimiento de Empleados

Los Trabajadores Deberían Pensar Antes de Irse

Employee Turnover

Workers Should Think Before They Walk

Manteniendo Tus Propósitos

Este es un buen propósito de año nuevo “Mantener”

Keeping It Real

Here's one New Year's resolution worth keeping

Dirigiendo el Cambio

El cambio no siempre resulta fácil, y no sucede mágicamente, pero todo esto lo vale

Managing Change

Change isn’t always easy, and doesn’t magically happen, but it’s worth it

Un Concejo Útil

¿Porque el servicio al cliente es tan complicado?

An Easy Button

Why is customer service so complicated?