Vol. 5, No. 9, September 2009, Tumbling Dice
New Look For Trop
The Tropicana hotel and casino in Las Vegas is set to undergo a $125 million remodel complete with a Miami theme, as evidenced by the recent unveiling of the property’s new logo.
The Tropicana hotel and casino in Las Vegas is set to undergo a $125 million remodel complete with a Miami theme, as evidenced by the recent unveiling of the property’s new logo.
The Tropicana, which recently emerged from bankruptcy as its own company separate from former parent company Tropicana Entertainment (which owns the Tropicana in Atlantic City and the Tropicana Express in Laughlin), was last remodeled in 1985, and new owner Onex Group plans to give the property a more updated look.
Tropicana chairman and CEO Alex Yemenidjian said in a statement that “the unveiling of this new company logo marks the beginning of a complete renovation and rebranding of the property with an energizing South Beach, Miami feel.”
The property may have separated from Tropicana Entertainment, but Onex Group still plans to retain the resort’s name, which has led to a legal battle between Tropicana Entertainment and Onex Group.
Onex Group is disputing a provision in Tropicana Entertainment’s bankruptcy plan that specified that the name “Tropicana” is one of Tropicana Entertainment’s assets and can only be used by the Las Vegas property if Onex Group pays a licensing fee to keep the name.
Onex Group sued Tropicana Entertainment, and Tropicana Entertainment recently countersued. The case is now in U.S. District Court.