Vol.4, No. 7, July 2008, Tumbling Dice
Hearst sues Cosmopolitan
Nothing has been easy in building the $3.9 billion Cosmopolitan—the limited space available between CityCenter and the Bellagio, early battles to keep water out of the giant canyon that now houses the parking garage and financing difficulties have all made it seem like it has been one battle after another.
And the hits keep coming, with news coming out in June that Hearst Corporation is suing developers of the resort, saying the use of the Cosmopolitan name is “likely to cause confusion, deception and mistake by creating the false and misleading impression that the defendants’ goods and services have the endorsement or approval” of Hearst Communications.
The filing coincides with Deutsche Bank’s move to foreclose on the project.
The lawsuit seeks $500,000 in damages, as well as a U.S. Patent and Trademark Office order rejecting applications to use “Cosmopolitan” or “Cosmo” throughout the property.
It might be a difficult case for Hearst to win, considering that the company has not yet gone after the Cosmopolitan Hotel in Tribeca, New York; the Cosmo Hotel in Hong Kong; the Cosmopolitan Hotel in Fayetteville, Arkansas; Cosmopolitan Toronto in Canada; the Cosmo Hotel in San Francisco or any of the hundreds of other hotels using the name “cosmo” or “cosmopolitan.”
Waiting until 2008 to file a lawsuit when it was known that the resort was going to be named the Cosmopolitan also looks a little odd.
And the hits keep coming, with news coming out in June that Hearst Corporation is suing developers of the resort, saying the use of the Cosmopolitan name is “likely to cause confusion, deception and mistake by creating the false and misleading impression that the defendants’ goods and services have the endorsement or approval” of Hearst Communications.
The filing coincides with Deutsche Bank’s move to foreclose on the project.
The lawsuit seeks $500,000 in damages, as well as a U.S. Patent and Trademark Office order rejecting applications to use “Cosmopolitan” or “Cosmo” throughout the property.
It might be a difficult case for Hearst to win, considering that the company has not yet gone after the Cosmopolitan Hotel in Tribeca, New York; the Cosmo Hotel in Hong Kong; the Cosmopolitan Hotel in Fayetteville, Arkansas; Cosmopolitan Toronto in Canada; the Cosmo Hotel in San Francisco or any of the hundreds of other hotels using the name “cosmo” or “cosmopolitan.”
Waiting until 2008 to file a lawsuit when it was known that the resort was going to be named the Cosmopolitan also looks a little odd.
Please login to post your comments.